Sequence Matters#
If processes are unstable, scaling multiplies instability. Structure is a prerequisite, not a phase-two activity.
Build Operational Cadence#
Set sprint cycles, KPI review rituals, and escalation pathways before aggressive acquisition starts.
Align Team and Capital#
Capital should follow validated milestones. Team expansion should follow system maturity.
Scale on Proof#
Use conversion quality, retention confidence, and service reliability as scale triggers rather than vanity growth metrics.